Privacy Policy

1. Introduction

Trick Discovery ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller:
Trick Discovery
125 High Street
Birmingham B1 1SH
United Kingdom
Email: [email protected]
Phone: +44 121 234 5678

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business address
• Business Information: Company name, job title, industry sector
• Communication Data: Records of correspondence and support requests
• Marketing Preferences: Newsletter subscriptions and communication preferences

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on our website
• Referring website or source

3. How We Use Your Information

We process your personal data for the following purposes and legal bases:

3.1 Legitimate Business Interests

• Providing customer support and responding to inquiries
• Improving our website and services
• Analyzing website usage and performance
• Preventing fraud and ensuring website security

3.2 Contractual Obligations

• Delivering products and services you have requested
• Processing payments and managing accounts
• Fulfilling warranty and support obligations

3.3 Consent

• Sending marketing communications (newsletter, product updates)
• Using cookies for analytics and marketing purposes
• Sharing data with third-party marketing partners

3.4 Legal Compliance

• Complying with legal obligations and regulations
• Responding to legal requests and court orders
• Maintaining records for tax and audit purposes

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our cookie usage, please refer to our Cookie Policy.

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings.

5. Data Sharing and Disclosure

We may share your personal information in the following circumstances:

5.1 Service Providers

We may share data with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email marketing services
• Customer support platforms
• Analytics and performance monitoring
• Payment processing

5.2 Legal Requirements

We may disclose your information if required by law, court order, or to:

• Comply with legal obligations
• Protect our rights and property
• Prevent fraud or illegal activities
• Protect the safety of our users

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new entity, subject to the same privacy protections.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Access controls and user authentication
• Regular security assessments and updates
• Staff training on data protection
• Secure data storage and backup procedures

While we strive to protect your personal information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but will notify you of any data breaches as required by law.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Customer Data: 7 years after last interaction (for tax and legal compliance)
• Marketing Data: Until you unsubscribe or withdraw consent
• Website Analytics: 24 months maximum
• Support Records: 3 years after resolution

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

8.1 Right of Access

You can request a copy of the personal data we hold about you.

8.2 Right of Rectification

You can request correction of inaccurate or incomplete personal data.

8.3 Right of Erasure

You can request deletion of your personal data in certain circumstances.

8.4 Right to Restrict Processing

You can request limitation of how we process your personal data.

8.5 Right to Data Portability

You can request transfer of your data to another service provider.

8.6 Right to Object

You can object to processing based on legitimate interests or for marketing purposes.

8.7 Right to Withdraw Consent

You can withdraw consent for processing at any time where consent is the legal basis.

To exercise any of these rights, please contact us at [email protected] or +44 121 234 5678.

9. International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by UK authorities
• Binding corporate rules or certification schemes

10. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

• Update the "Last updated" date at the top of this policy
• Notify you of material changes via email or website notice
• Obtain your consent for changes that expand data collection or use

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority: